Meta, the parent company of Facebook, is testing a new function that lets users automatically share on Threads anything they post on Facebook. This feature lets users easily post content on both platforms, like Instagram.
A Meta spokesman confirmed that the feature is under testing and only available on iOS devices. Users have noticed that their posts are immediately published on Instagram and Facebook accounts linked to their profiles, although the system does not indicate cross-posting.
This function helps content providers share their content across platforms, but some consumers may prefer their social media identities to stay separate. If Meta’s functionality encourages content sharing, Threads’ user engagement may increase.
Meta has tried to integrate content sharing across its social media platforms before. Last November, the company added a feature that automatically shared Threads material to Meta-owned social networks. Meta added a default sharing-off function after user input.
Meta is still testing, so it’s unknown when cross-posting will be publicly accessible. Users may have to wait to easily shift posts between Meta social networks. Besides cross-posting, Threads is reportedly developing a ‘Write with AI’ writing aid to help users write posts. The company’s potential launch of such tools reflects its commitment to improving user experience and engagement across platforms.
